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Valuations / Apps

What apps sell for

Mobile apps and browser extensions.

A median of 28 months of profit, or 2.3x a year's profit. From 19 sales.

Median multiple
28 months
of profit
Middle half
25–37
months of profit
Median sale
$59.6k
asking price
Median profit
$2.1k
a month

Updated 10 Nov 2026 · From Flippa, Empire Flippers, Motion Invest, Investors Club and Microns

In short
  • Most apps sell for 28 months of profit. That's 2.3x a year's profit.
  • Half sell for between 25 months and 37 months.
  • Bigger ones sell for more: 25 months under $25k, 37 months at $100k to $500k.
  • Sellers ask 34 months today, 6 months more than past sales.
  • Example: a app making $2k a month would sell for about $56k.

By size

Bigger businesses usually sell for higher multiples. Buyers pay more for less risk.

PriceSalesMedian multipleMedian profit/mo
Under $25k925 months$318
$100k to $500k837 months$5.6k

Recent sales

Real apps marked sold. Price is the last asking price.

BusinessPriceProfit/moMultiple
Checkout upsell app
Empire Flippers · 7 yr old
$164k$4.3k38 mo
Embeddable lead generation app
Empire Flippers · 13 yr old
$305k$8.5k36 mo
Shopify payment sync app
Empire Flippers · 9 yr old
$100k$2.7k37 mo
Productivity and lifestyle apps
Empire Flippers · 6 yr old
$278k$9.3k30 mo
Language translation app
Empire Flippers · 29 yr old
$111k$3.1k36 mo
Shopify payment sync app
Empire Flippers · 6 yr old
$69.7k$3.2k22 mo
Education test prep apps
Empire Flippers · 8 yr old
$292k$7k42 mo
Mac graphics and productivity apps
Empire Flippers · 10 yr old
$156k$4.2k37 mo
Travel information apps
Empire Flippers · 9 yr old
$59.6k$2.1k28 mo
Mobile phone news site
Empire Flippers · 15 yr old
$344k$8.2k42 mo
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What moves the price

Pushes it up
  • Subscription income, not one-off downloads.
  • Good ratings and steady installs.
  • Low running costs.
  • Clean code and an easy handover.
Pulls it down
  • Most installs from paid ads.
  • Old code that needs a rewrite.
  • Store policy risks, like ad or data rules.
  • Heavy reliance on one ad network.

How to value a app

  1. Take the average monthly profit for the last 12 months.
  2. Multiply it by the median: 28 months.
  3. Move up toward 37 months for strong ones, down toward 25 months for risky ones.
  4. Check the result against the recent sales above.

Try the valuation calculator →

By marketplace

MarketplaceSalesMedian multipleMedian price
Empire Flippers1336 months$111k
Flippa618 months$2.2k

For sale right now

  • 581 apps listed today.
  • Sellers ask a median of 34 months of profit. Past sales: 28 months.

See apps for sale →

Questions

What multiple do apps sell for?

A median of 28 months of profit, or 2.3x a year's profit. That's from 19 sales we have on record.

What is a normal price range for a app?

Half of sales land between 25 months and 37 months of profit. The median sale was $59.6k.

How much is my app worth?

Multiply monthly profit by 28 months. At $2k a month, that's about $56k. Growth, risk and age move it up or down.

Do bigger apps sell for higher multiples?

Under $25k: a median of 25 months. $100k to $500k: 37 months.

How we count

  • Multiple = asking price ÷ monthly profit, in months. 36 months = 3x a year's profit.
  • Sold prices are the last asking price. Final prices aren't public.
  • We leave out sales under $1k and numbers that don't add up.
  • Numbers update every hour from our listings data.
  • Not advice. Every business is different.

Other types

SaaS businessesContent sitesAmazon FBA businessesEcommerce storesYouTube channelsService businesses

We're not a broker. AI writes the summaries.
Always check the numbers yourself.

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