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Valuations / Content Sites

What content sites sell for

Affiliate sites, blogs and ad-supported sites.

A median of 32 months of profit, or 2.7x a year's profit. From 225 sales listed since 2023.

Median multiple
32 months
of profit
Middle half
25–38
months of profit
Median sale
$67k
asking price
Median profit
$2.1k
a month

Updated 10 Nov 2026 · From Flippa, Empire Flippers, Motion Invest, Investors Club and Microns

In short
  • Most content sites sell for 32 months of profit. That's 2.7x a year's profit.
  • Half sell for between 25 months and 38 months.
  • Bigger ones sell for more: 29 months under $25k, 40 months at $500k+.
  • Multiples have fallen from 33 months in 2019 to 29 months in 2026.
  • Sellers ask 29 months today, 3 months less than past sales.
  • Example: a content site making $2k a month would sell for about $64k.

Multiples by year

Median months of profit, by the year the business was listed.

2019
33 months · 137 sales
2020
34 months · 164 sales
2021
42 months · 169 sales
2022
43 months · 148 sales
2023
37 months · 81 sales
2024
33 months · 31 sales
2025
27 months · 43 sales
2026
29 months · 70 sales

By size

Bigger businesses usually sell for higher multiples. Buyers pay more for less risk.

PriceSalesMedian multipleMedian profit/mo
Under $25k8829 months$105
$25k to $100k5430 months$2.1k
$100k to $500k7135 months$5.1k
$500k and up1240 months$16.8k

By age

How long the business had been running when it was listed.

AgeSalesMedian multipleMedian sale
2 to 4 years726 months$201k
4 to 7 years4935 months$114k
7 years and up7935 months$129k

By niche

The most common niches, highest multiple first.

NicheSalesMedian multipleMedian sale
Home & Garden1033 months$5.5k
Travel1533 months$64.1k
Technology & Gadgets828 months$3k
Food & Recipes1224 months$2.4k

By how it makes money

Many businesses have more than one income source, so they count in each.

Income sourceSalesMedian multipleMedian sale
Display Advertising11935 months$122k
Amazon Associates9334 months$92.8k
Affiliate6733 months$130k
Mediavine Journey2729 months$2.4k
Google AdSense2626 months$2.3k
Digital Product1333 months$114k

Recent sales

Real content sites marked sold. Price is the last asking price.

BusinessPriceProfit/moMultiple
Home and garden blog
Motion Invest
$1.2k$3633 mo
Food recipe blog
Motion Invest
$2.1k$7329 mo
Houseplant care website
Motion Invest
$3k$9831 mo
Wedding planning blog
Motion Invest
$2.4k$10323 mo
Online calculator website
Motion Invest
$2.1k$8624 mo
Gardening tips blog
Motion Invest
$6.5k$30721 mo
US restaurant menu website
Motion Invest
$2.5k$12919 mo
Recipe blog
Motion Invest
$5k$23322 mo
Relationship advice blog
Motion Invest
$1.4k$8117 mo
Sports fitness website
Motion Invest
$9.5k$60716 mo
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What moves the price

Pushes it up
  • Traffic from many pages, not one or two.
  • Several income sources: ads plus affiliate.
  • Steady traffic through recent Google updates.
  • Content that stays useful for years.
Pulls it down
  • A big traffic drop after a Google update.
  • Income tied to one affiliate program.
  • Thin or AI-written content with no real expertise.
  • Traffic that depends on a few keywords.

How to value a content site

  1. Take the average monthly profit for the last 12 months.
  2. Multiply it by the median: 32 months.
  3. Move up toward 38 months for strong ones, down toward 25 months for risky ones.
  4. Check the result against the recent sales above.

Try the valuation calculator →

By marketplace

MarketplaceSalesMedian multipleMedian price
Empire Flippers13634 months$122k
Motion Invest8929 months$3k

For sale right now

  • 926 content sites listed today.
  • Sellers ask a median of 29 months of profit. Past sales: 32 months.

See content sites for sale →

Questions

What multiple do content sites sell for?

A median of 32 months of profit, or 2.7x a year's profit. That's from 225 sales listed since 2023.

What is a normal price range for a content site?

Half of sales land between 25 months and 38 months of profit. The median sale was $67k.

How much is my content site worth?

Multiply monthly profit by 32 months. At $2k a month, that's about $64k. Growth, risk and age move it up or down.

Do bigger content sites sell for higher multiples?

Under $25k: a median of 29 months. $500k and up: 40 months.

Are content sites selling for more or less than before?

Lower. 2019: 33 months. 2026: 29 months.

Do older content sites sell for more?

2 to 4 years old: 26 months. 7 years and up: 35 months.

How we count

  • Multiple = asking price ÷ monthly profit, in months. 36 months = 3x a year's profit.
  • Sold prices are the last asking price. Final prices aren't public.
  • We leave out sales under $1k and numbers that don't add up.
  • Numbers update every hour from our listings data.
  • Not advice. Every business is different.

Other types

SaaS businessesAmazon FBA businessesEcommerce storesYouTube channelsAppsService businesses

We're not a broker. AI writes the summaries.
Always check the numbers yourself.

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