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Valuations / YouTube Channels

What YouTube channels sell for

A median of 25 months of profit, or 2.1x a year's profit. From 54 sales listed since 2023.

Median multiple
25 months
of profit
Middle half
20–30
months of profit
Median sale
$67.6k
asking price
Median profit
$2.9k
a month

Updated 10 Nov 2026 · From Flippa, Empire Flippers, Motion Invest, Investors Club and Microns

In short
  • Most YouTube channels sell for 25 months of profit. That's 2.1x a year's profit.
  • Half sell for between 20 months and 30 months.
  • Bigger ones sell for more: 27 months under $25k, 28 months at $100k to $500k.
  • Multiples have fallen from 32 months in 2024 to 26 months in 2026.
  • Sellers ask 19 months today, 6 months less than past sales.
  • Example: a YouTube channel making $3k a month would sell for about $75k.

Multiples by year

Median months of profit, by the year the business was listed.

2024
32 months · 9 sales
2025
24 months · 27 sales
2026
26 months · 18 sales

By size

Bigger businesses usually sell for higher multiples. Buyers pay more for less risk.

PriceSalesMedian multipleMedian profit/mo
Under $25k1827 months$172
$25k to $100k2322 months$3.2k
$100k to $500k1028 months$6.1k

By age

How long the business had been running when it was listed.

AgeSalesMedian multipleMedian sale
Under 2 years516 months$90.2k
2 to 4 years1925 months$79.7k
4 to 7 years627 months$111k
7 years and up524 months$207k

By how it makes money

Many businesses have more than one income source, so they count in each.

Income sourceSalesMedian multipleMedian sale
YouTube3525 months$90.2k
YouTube Display Ads1827 months$5k

Recent sales

Real YouTube channels marked sold. Price is the last asking price.

BusinessPriceProfit/moMultiple
Outdoor recreation YouTube channel
Empire Flippers · 2 yr old
$84.9k$2.8k30 mo
Gaming entertainment YouTube channel
Motion Invest
$7.1k$29924 mo
Gift reviews YouTube channel
Motion Invest
$1.6k$4933 mo
Polyrhythm relaxation YouTube channel
Motion Invest
$1.5k$13311 mo
Aviation YouTube channel
Motion Invest
$4.9k$20224 mo
Personal finance YouTube channel
Empire Flippers · 2 yr old
$109k$3.9k28 mo
Lawn mower YouTube channel
Motion Invest
$7.4k$32523 mo
Music nostalgia YouTube channel
Empire Flippers · 2 yr old
$116k$4.6k25 mo
Grocery product review YouTube channel
Empire Flippers · 1 yr old
$91.4k$13.1k7 mo
Trucking engine YouTube channel
Empire Flippers · 2 yr old
$90.2k$4.5k20 mo
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What moves the price

Pushes it up
  • Steady views from many videos, not one viral hit.
  • Faceless content a new owner can keep making.
  • Sponsors and affiliate income on top of ads.
  • An audience in high-paying countries.
Pulls it down
  • The creator's face or voice is the channel.
  • Views falling month after month.
  • Strikes or copyright claims.
  • Income only from YouTube ads.

How to value a YouTube channel

  1. Take the average monthly profit for the last 12 months.
  2. Multiply it by the median: 25 months.
  3. Move up toward 30 months for strong ones, down toward 20 months for risky ones.
  4. Check the result against the recent sales above.

Try the valuation calculator →

By marketplace

MarketplaceSalesMedian multipleMedian price
Empire Flippers3525 months$90.2k
Motion Invest1927 months$5k

For sale right now

  • 284 YouTube channels listed today.
  • Sellers ask a median of 19 months of profit. Past sales: 25 months.

See YouTube channels for sale →

Questions

What multiple do YouTube channels sell for?

A median of 25 months of profit, or 2.1x a year's profit. That's from 54 sales listed since 2023.

What is a normal price range for a YouTube channel?

Half of sales land between 20 months and 30 months of profit. The median sale was $67.6k.

How much is my YouTube channel worth?

Multiply monthly profit by 25 months. At $3k a month, that's about $75k. Growth, risk and age move it up or down.

Do bigger YouTube channels sell for higher multiples?

Under $25k: a median of 27 months. $100k to $500k: 28 months.

Are YouTube channels selling for more or less than before?

Lower. 2024: 32 months. 2026: 26 months.

Do older YouTube channels sell for more?

Under 2 years old: 16 months. 7 years and up: 24 months.

How we count

  • Multiple = asking price ÷ monthly profit, in months. 36 months = 3x a year's profit.
  • Sold prices are the last asking price. Final prices aren't public.
  • We leave out sales under $1k and numbers that don't add up.
  • Numbers update every hour from our listings data.
  • Not advice. Every business is different.

Other types

SaaS businessesContent sitesAmazon FBA businessesEcommerce storesAppsService businesses

We're not a broker. AI writes the summaries.
Always check the numbers yourself.

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