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Valuations / Ecommerce Stores

What ecommerce stores sell for

Shopify stores, dropshipping and own-brand shops.

A median of 28 months of profit, or 2.3x a year's profit. From 55 sales listed since 2023.

Median multiple
28 months
of profit
Middle half
24–32
months of profit
Median sale
$113k
asking price
Median profit
$4k
a month

Updated 10 Nov 2026 · From Flippa, Empire Flippers, Motion Invest, Investors Club and Microns

In short
  • Most ecommerce stores sell for 28 months of profit. That's 2.3x a year's profit.
  • Half sell for between 24 months and 32 months.
  • Bigger ones sell for more: 24 months under $25k, 30 months at $100k to $500k.
  • Sellers ask 22 months today, 6 months less than past sales.
  • Example: a ecommerce store making $4k a month would sell for about $112k.

Multiples by year

Median months of profit, by the year the business was listed.

2019
28 months · 16 sales
2020
28 months · 8 sales
2021
32 months · 22 sales
2022
38 months · 8 sales
2023
30 months · 8 sales
2024
28 months · 19 sales
2025
26 months · 20 sales
2026
28 months · 8 sales

By size

Bigger businesses usually sell for higher multiples. Buyers pay more for less risk.

PriceSalesMedian multipleMedian profit/mo
$25k to $100k2524 months$2.5k
$100k to $500k2630 months$6.1k

By age

How long the business had been running when it was listed.

AgeSalesMedian multipleMedian sale
2 to 4 years2125 months$79.6k
4 to 7 years2630 months$122k
7 years and up734 months$305k

By how it makes money

Many businesses have more than one income source, so they count in each.

Income sourceSalesMedian multipleMedian sale
eCommerce3728 months$103k
DropShipping2628 months$117k

Recent sales

Real ecommerce stores marked sold. Price is the last asking price.

BusinessPriceProfit/moMultiple
Premium kitchenware online store
Empire Flippers · 5 yr old
$114k$3.4k34 mo
Gifts and stationery dropshipping store
Empire Flippers · 6 yr old
$155k$5.8k27 mo
Toddler footwear dropshipping store
Empire Flippers · 4 yr old
$118k$4.2k28 mo
Custom pet artwork store
Empire Flippers · 8 yr old
$81.6k$3.1k26 mo
Skincare beauty Shopify store
Empire Flippers · 2 yr old
$120k$15k8 mo
Electronics dropshipping store
Empire Flippers · 3 yr old
$38.1k$1.7k22 mo
UV pool equipment store
Empire Flippers · 16 yr old
$687k$17.2k40 mo
Baby clothing online store
Empire Flippers · 8 yr old
$392k$11.5k34 mo
Weightlifting accessories store
Empire Flippers · 5 yr old
$56.9k$2.6k22 mo
Children's educational products store
Empire Flippers · 3 yr old
$46k$1.7k27 mo
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What moves the price

Pushes it up
  • Repeat customers and an email list.
  • Own products, not easy-to-copy dropshipping.
  • Traffic from many sources, not just paid ads.
  • Simple operations a new owner can run.
Pulls it down
  • All sales from Facebook or Google ads.
  • Dropshipping with long delivery times.
  • Thin margins after ads, shipping and returns.
  • Seasonal sales passed off as steady.

How to value a ecommerce store

  1. Take the average monthly profit for the last 12 months.
  2. Multiply it by the median: 28 months.
  3. Move up toward 32 months for strong ones, down toward 24 months for risky ones.
  4. Check the result against the recent sales above.

Try the valuation calculator →

For sale right now

  • 2,413 ecommerce stores listed today.
  • Sellers ask a median of 22 months of profit. Past sales: 28 months.

See ecommerce stores for sale →

Questions

What multiple do ecommerce stores sell for?

A median of 28 months of profit, or 2.3x a year's profit. That's from 55 sales listed since 2023.

What is a normal price range for a ecommerce store?

Half of sales land between 24 months and 32 months of profit. The median sale was $113k.

How much is my ecommerce store worth?

Multiply monthly profit by 28 months. At $4k a month, that's about $112k. Growth, risk and age move it up or down.

Do bigger ecommerce stores sell for higher multiples?

$25k to $100k: a median of 24 months. $100k to $500k: 30 months.

Are ecommerce stores selling for more or less than before?

Higher. 2019: 28 months. 2026: 28 months.

Do older ecommerce stores sell for more?

2 to 4 years old: 25 months. 7 years and up: 34 months.

How we count

  • Multiple = asking price ÷ monthly profit, in months. 36 months = 3x a year's profit.
  • Sold prices are the last asking price. Final prices aren't public.
  • We leave out sales under $1k and numbers that don't add up.
  • Numbers update every hour from our listings data.
  • Not advice. Every business is different.

Other types

SaaS businessesContent sitesAmazon FBA businessesYouTube channelsAppsService businesses

We're not a broker. AI writes the summaries.
Always check the numbers yourself.

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