Valuations / Calculator

Online business valuation calculator

What is your business worth? Enter its profit. We compare it with 673 real sales of similar businesses.

How it works

  1. We find past sales of the same type, with similar monthly profit.
  2. We take the middle half of their multiples: the normal range.
  3. Growing profit and an older business move you up. Falling profit and a young business move you down.
  4. Your profit × that multiple = the estimate.

Typical multiples

TypeSalesMedian multipleMiddle half
SaaS Businesses3435 months26–40 mo
Content Sites22532 months25–38 mo
Amazon FBA Businesses26532 months27–37 mo
Ecommerce Stores5528 months24–32 mo
YouTube Channels5425 months20–30 mo
Apps1928 months25–37 mo
Service Businesses2128 months19–33 mo

What the number doesn't know

  • Whether the profit is real. Buyers will check it.
  • Risks like one big customer, one traffic source or an owner who does all the work.
  • How badly a buyer wants your niche.
  • Prices are asking prices. Final prices aren't public and can be lower.
Get new online businesses in your inbox each morning.
5 marketplaces. Price-cut alerts. 7 days of Pro free, no card.
Start free

Questions

How do I value an online business?

Multiply monthly profit by a multiple. Most online businesses sell for 24 to 40 months of profit.

What multiple should I use?

Use past sales of the same type and size. This calculator does that with real sales data.

Is this calculator accurate?

It gives the range similar businesses sold in. Real offers depend on checks, risks and the buyer.

Why does my price change with profit size?

Bigger businesses usually sell for more months of profit. Buyers see them as less risky.

We're not a broker. AI writes the summaries.
Always check the numbers yourself.